Branding & Marketing: How Influencers & Businesses Use Social Media

Did you know some people make money just by posting on social media? That’s called branding and marketing!

What is Online Branding?

• It’s how people show themselves online.
• If you always post about fitness, people will see you as a fitness influencer.
• If you post about gaming, people will see you as a gaming expert.

How Do Businesses Use Social Media?

• Brands like Nike, Apple, and Samsung use social media to sell their products.
• They pay influencers to promote their brands.
• Even small businesses use social media to advertise and connect with customers.

Pro Tip: If you want to build a personal brand, start by posting about things you love!

Content Creation: Making Cool Designs & Videos

Creating content is super fun and can even help you in the future! Here’s how to do it:

Using Canva for Graphic Design

• Canva is a free app for creating posters, social media posts, and cool designs.
• You can choose from ready-made templates and just edit them.
• It’s easy to add text, stickers, and effects.

Simple Video Editing Skills

• You don’t need expensive software—apps like CapCut, InShot, and iMovie can help!
• You can cut out mistakes, add music, and put text on your videos.

TikTok and Instagram already have built-in editing tools.
Pro Tip: Good content is short, creative, and visually appealing!

Responsible Social Media Use: Stay Safe & Smart!

Being on social media is fun, but you need to stay safe!

What NOT to Do:

❌ Don’t share fake news or rumors – Always check if something is true!
❌ Don’t post when angry or sad – You may regret it later.
❌ Don’t overshare personal details – Stay private.

What TO Do:

Be positive – Share helpful and inspiring things.
Follow good role models – Learn from the best!
Use privacy settings – Keep personal info safe.
Take breaks – Social media can be overwhelming!